Fort Worth, Texas, and Hawaii, have each taken significant steps toward becoming a Blue Zones Community(TM), an area in which citizens, schools, employers, restaurants, grocery stores and community leaders have come together to optimize residents' longevity and well-being. Healthways, Inc. (NASDAQ: HWAY), and Blue Zones, LLC, have announced that Texas Health Resources and the Hawaii Medical Service Association (HMSA) are pursuing Blue Zones Projects in their respective communities. The Blue Zones Project takes a systems approach to identifying and creating policies and programs that support community transformation. At the same time, Healthways and Blue Zones have agreed to a 10-year extension of their exclusive Blue Zones Project(TM) partnership, allowing the two organizations to continue their work in creating, supporting and sustaining a national movement to improve community health and well-being in the United States.
The Fort Worth, Texas and Hawaii collaborations follow the successful examples set by Blue Zones Project efforts in Iowa, where Healthways and Blue Zones partnered with Wellmark(R) Blue Cross(R) and Blue Shield(R) , and in California's Beach Cities of Hermosa Beach, Manhattan Beach and Redondo Beach, where Healthways and Blue Zones partnered with the Beach Cities Health District.
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